About the Project
In this project, I worked with fellow designer Maddy Worth to design a new, all-natural orthodontic wax for 11-15 year olds— including structural design for plastic-free packaging, and design of individual and value-pack graphics. Maddy and I aimed to make a product people would be proud to carry around, collect, and reuse— hoping to encourage a sense of community for individuals with braces.
Collaboration With: Maddy Worth (Designer)
+ Photographers Mia Glumack, Hailey Kardos, Siena Kuhn, and Lily Wolfe
+ Photographers Mia Glumack, Hailey Kardos, Siena Kuhn, and Lily Wolfe
Tools: Adobe Illustrator, Adobe Photoshop
Key Ideas: Approachable Dental Care, Plastic-Free Packaging, Playfulness
Pattern Development
In the collaborative process of developing the playful patterns of the individual boxes, Maddy and I went through a number of rounds working with each-other's designs to ultimately combined our originally quite different visions for the patterns. We both wanted the patterns to avoid feeling childish, since pre-teens like to think of themselves as 'mature.' We also both wanted the fruit to be a recognizable part of the pattern, to emphasize the natural quality of the product, and attract parent's to purchase the product. We just had different ideas of how this would look, at first!
Final Design
After establishing a style for the patterns, we built out the rest of the packaging. We included different inspiration for how to reuse the boxes on the individual packages, but otherwise left most of the technical information on the collection packs, since the individual packages are the size of a matchbox.
The collection boxes were a challenge for us, since we wanted to hint at the patterns within, but didn't want the box itself to get too busy and distracting. In the end we used small windows which lined up with the pattern to show off the fruit, as well as different graphic elements from the patterns as elements across the whole box.
Editorial Advertisment
A final component of this project was working with a team of photographers to execute an advertisement to be shown in editorial settings. Since we figured editorial advertisements were more likely to reach the parents, than the pre-teens, we focused our concept on how Smootheaz offers relief, as well as the 'so natural you could eat it' quality of the product.
