About the Project
Wildlife corridors are one solution being implemented to help isolated wildlife populations survive extinction events (such as disease) by providing a safe way for creatures to migrate between 'untouched' land, without encountering the dangers of human civilization.
In this project I sought to explain this complicated topic in an approachable manner, appropriate for the general public. I sought to present a ray of hope for the environment, instead of taking the "we're all doomed" approach, too often applied in environmental activism.
Wildlife corridors are one solution being implemented to help isolated wildlife populations survive extinction events (such as disease) by providing a safe way for creatures to migrate between 'untouched' land, without encountering the dangers of human civilization.
In this project I sought to explain this complicated topic in an approachable manner, appropriate for the general public. I sought to present a ray of hope for the environment, instead of taking the "we're all doomed" approach, too often applied in environmental activism.
Tools: Adobe Illustrator, Adobe InDesign
Key Ideas: Approachable Environmentalism, Hope, Clarity
The Process
I experimented with using the typography to explain the concepts. However, because the topic was complicated, my early rounds were overwhelmingly text-heavy.
I experimented with using the typography to explain the concepts. However, because the topic was complicated, my early rounds were overwhelmingly text-heavy.
Final Design
In the end, I took my original concept of "bridging the gap" and showed it instead of describing it, so the written title could be a more direct call to action.
I selected a 'new growth' green for the main text to contrast with the dull, lifeless blue of the 'fragments' to symbolize how wildlife corridors are the way to hope and growth.
In the end, I took my original concept of "bridging the gap" and showed it instead of describing it, so the written title could be a more direct call to action.
I selected a 'new growth' green for the main text to contrast with the dull, lifeless blue of the 'fragments' to symbolize how wildlife corridors are the way to hope and growth.
